For the business leader
A plain-English review that explains what's working, what matters most, and what deserves attention first.
- What's working
- What matters most
- What to do first
- Why the issue matters
An independent website review
KNOW WHAT MATTERS. KNOW WHAT TO FIX.
You shouldn't have to become a website expert just to know whether your site is doing its job.
I independently review your site, separate meaningful problems from techno mumbo jumbo, and show you what deserves attention first.
A clearer second opinion
Most website reports create more noise, not more clarity.
Website problems can pile up across usability, mobile behavior, trust, accessibility, search, forms, links, content, and reliability. Automated scanners are useful, but a giant checklist doesn't tell you what deserves attention first.
This review is designed to answer a simpler business question: What actually matters, and what should I hand to my website provider?
Without a clear second opinion, it is easy to spend money fixing things that do not matter while the issues affecting customers stay untouched.
Two audiences. One clear plan.
A report you can understand — and your site provider can use.
For your site provider
A separate Technical Roadmap your developer, designer, webmaster, VA, or website company can act on.
- Finding and priority
- Supporting evidence
- Recommended work
- Verification steps
What I review
Focused on the parts of a website that can affect real-world performance.
Usability & user experience
Mobile & responsive behavior
Accessibility
Website performance
Search visibility & technical SEO basics
Forms, links & key user flows
Trust & credibility issues
Content & site reliability
I intentionally leave out repetitive or low-value scanner results. You are not buying a giant automated checklist. You are buying judgment, prioritization, and a clear path forward.
See the deliverable
Review the sample before you buy.
The sample uses a public practice website so you can see the format, depth, evidence, priorities, and Technical Roadmap before deciding whether this is right for you.
View a sample reportSAMPLE REPORT
Website Review
& Technical Roadmap
Plain-English review for the business leader.
Technical Roadmap for the site provider.
Prepared by Tim MerrellSimple process
Know → Delegate → Verify
Send your site
Tell me the URL and anything you especially want me to look at.
I review it
I examine representative pages across desktop and mobile and separate meaningful issues from noise.
Get the roadmap
You receive a plain-English review plus the Technical Roadmap you can hand to your site provider.
Know what matters. Delegate with confidence. So you can verify the changes are complete.
You finish with a clear understanding of what matters, a prioritized handoff for your site provider, and a way to confirm the work was actually completed.
Your independent guide
Business judgment on one side. Technical evidence on the other.
I help business leaders understand what actually matters on their website, what should be addressed first, and what they can confidently hand off to their website provider.
My background spans business operations, sales, marketing, customer experience, websites, landing pages, funnels, CRM systems, payments, automation, and digital workflows. I look at a website as a business asset — not just a collection of technical issues.
My role is to separate meaningful problems from noise, explain the findings in plain English, and give you a clear path forward.
Questions
Before you request a review
What does Smart Site Review check on my website?
Smart Site Review looks for dozens of potential problems across your website — including issues that can be easy to miss or stay hidden for years. Here are some examples:
Hidden, unwanted and forgotten content
- Hidden spam, gambling or unrelated links
- Content or another company’s information that doesn’t belong on your website
- Suspicious content or links that only appear on certain devices
- Old sample, test or template pages still online
- Hidden content that may still be visible to Google
Broken links, buttons, forms and website tools
- Important pages or links that don’t work
- Contact, booking or quote buttons that go nowhere or to the wrong place
- Forms or booking calendars that fail to load
- Broken or missing images
Problems people run into on a phone
- Pages that run off the side of the screen
- Buttons that are too small to tap comfortably
- Forms that are difficult to complete on a phone
- Form text that is too small or causes unexpected zooming
- Form fields that don’t accept typing normally or are missing clear labels
Things that make your website harder for some people to use
- Buttons with no clear description
- Important images with no written description
- Text that is too faint against the background
- Menus or controls that are difficult to use without a mouse
- Videos missing captions
Things Google and AI search tools may have trouble finding
- Important pages that may not show up in Google
- Pages that may be accidentally hidden from Google
- Forgotten or duplicate pages that may confuse Google
- Old or incorrect wording supplied to Google about a page
- Important content that some AI search tools may not be able to reach
Things that can make your website feel slow
- Pages that take too long to show anything useful
- Pages that look blank while visitors wait for the content
- Oversized images or media slowing down visitors on a phone
- Videos, rotating banners or animations slowing down the first part of the page
Things that make your website look outdated
- Expired offers, registrations or promotions still showing
- Past events, trainings or webinars still presented as current
- Outdated seasonal content
- Old copyright years that make the site look neglected
Social sharing, business profiles and trust
- Social icons going to the wrong profile or just the social platform’s homepage
- Old Google Business links still being used
- Privacy-policy links that don’t work or contain another company’s information
- The wrong image, logo or business name appearing when a page is shared
Website platform, store, payment and tracking problems
- WordPress or other website errors visitors can see
- Test or unfinished website content still visible to customers
- Store or product pages that don’t work correctly
- Test payment settings or payment boxes showing problems on a live site
- Old or duplicate website tracking that may need attention
These are examples, not the complete list of things included in a Smart Site Review.
Is this an SEO audit?
SEO is part of the review, but this is broader. I also look at usability, mobile behavior, accessibility, performance, trust, forms, links, content, and site reliability.
Do I need to understand website technology?
No. The first part is written for the business leader. The deeper technical detail is separated into the Technical Roadmap for your site provider.
Can I give the report directly to my developer or website company?
Yes. The Technical Roadmap includes evidence, priorities, recommended work, and verification steps specifically for handoff.
Do you fix the website too?
This service is an independent review and roadmap. I do not include implementation in the $68 review.
How quickly will I receive it?
The standard target is 24 hours after payment is received. If the site is unusually large or complex, I will tell you before payment.
Introductory price
Request your website review — $68.
Send me your site first. I’ll make sure it is a good fit before you pay.
100% Money-Back Guarantee
Not happy with the review? I’ll refund 100% of your payment. No questions asked.
No passwords, analytics access, or admin access needed for the standard review.